About Us

Inspired by a Message. Forged by a Moment. Built for a Movement.
At the heart of our mission lies a memory — not of pain, but of power.

Our company was born from a true story of brotherhood, heartbreak, resilience,
and a final message that changed everything. The founder, Emmett Leon, a U.S.
Navy veteran, was facing one of the darkest chapters of his life — retired from the
military, recently divorced, emotionally crushed, and on the verge of
homelessness.

With nowhere to go, Emmett turned to his closest friend and shipmate — Marvin
— the kind of man who wasn’t just a friend, but a brother. They had stood side by
side in uniform, been best men in each other’s weddings, and had seen the best
and worst of life together.

Marvin opened his doors, but with one condition:
“We talk. Every day. At the end of the day.”
And so they did.

In the quiet moments of those talks, Marvin didn’t preach — he lived. He modeled
intentionality through simple acts: cooking with care, choosing his words with
purpose, investing his time in meaningful tasks, and reminding Emmett what it
looked like to live deliberately — with focus, honor, and purpose.

Those conversations changed everything.
They ignited the spark. They pulled Emmett back from the edge.
Just one week later, Marvin took his own life.
But he left a message.
A message of hope, resilience, and above all — decisiveness.
He reminded Emmett that in the chaos of life, what matters most is not just
surviving…
but choosing how you show up.
That message became a mission.
That mission became a movement.
That movement is what you’re reading right now.

Our Purpose

We are not just a company. We are a call to action.

We exist to: Empower individuals to take back control of their lives
Uplift those walking through valleys of pain, doubt, and uncertainty
Inspire growth through clarity, focus, and deliberate action
Whether you’re battling depression, rebuilding after loss, or simply searching for
more, this brand and this book are for you.

What We Believe

Intentionality is Power – It’s not what happens to you, it’s how you respond.
Decisiveness is Freedom – Clarity in action frees you from the paralysis of
fear.

Living Deliberately is a Choice – Every day is a new shot to aim your life at
something meaningful.

Why We’re Here

We’re here because Marvin’s legacy deserves to be lived out in the lives of others.
We’re here because someone, somewhere right now is where Emmett was.
And maybe — just maybe — this message will be the spark that saves them, too.
You don’t have to be perfect. But you do have to be deliberate.
Live on purpose. Decide with power. Be deliberate.
Decided and DELIBERATE. Step by Glorious Step..